I remember in the 80's a 'householder drop' would blanket entire cities with unaddressed mail and the response rate was phenomenal. Today acquiring donors requires creative approaches, retaining them requires stellar stewardship, and upgrading them requires? At times it seems we're missing a step before diving into major gifts - we can't forget the mid-section in our donor pipeline. Susan Storey, CFRE
KCI (Ketchum Canada Inc.)

As fundraisers we have to strike a balance between doing what works now and what’s likely to work in a new, flatter world. We fundraise in a frenetic world. Congress is your chance to join the discussion with others working in the same, crazy space. Jonathon Grapsas
flat earth direct

Do your communications pieces pass the subway test? If someone with no knowledge of your organization found one on the subway, would they be compelled to give? If not, you've got work to do. Don't assume anyone understands your jargon or acronyms. Huge blocks of text are mountains no one wants to climb. Trevor Zimmer
The Princess Margaret Hospital Foundation