Do your communications pieces pass the subway test? If someone with no knowledge of your organization found one on the subway, would they be compelled to give? If not, you've got work to do. Don't assume anyone understands your jargon or acronyms. Huge blocks of text are mountains no one wants to climb. Trevor Zimmer
The Princess Margaret Hospital Foundation

Many of today's donors want to be valued for more than the size of their checkbook. Harnessing their desire to contribute directly to your mission will create a foundation for a strong and lasting relationship. Nathalie Highland
Union of Concerned Scientists

Do you understand how companies think? Do you know what they want and need? You better say yes if your organization is serious about tapping into the potential that Corporate Social Responsibility offers. It's all about understanding the corporate point of view. Maria Ros Jernberg
TV4 Sweden