People give to people. How you coach, manage and mentor your team will be seen in your fundraising results and in your donor feedback. Strong coaching is a direct correlation to fundraising success. Darlene Bennett-Howes, CFRE
Royal Botanical Gardens

I remember in the 80's a 'householder drop' would blanket entire cities with unaddressed mail and the response rate was phenomenal. Today acquiring donors requires creative approaches, retaining them requires stellar stewardship, and upgrading them requires? At times it seems we're missing a step before diving into major gifts - we can't forget the mid-section in our donor pipeline. Susan Storey, CFRE
KCI (Ketchum Canada Inc.)

Maintaining a good public image is essential to being able to raise funds. Understanding what information is available to the public can help you track and manage your organization's reputation. Kate Lazier, LL.B.
Miller Thomson LLP