Nobody likes to be told what to feel. When you stop educating donors and start allowing them to empathize, you will create genuine understanding and long term support. This will make your charity irresistible. Suzanne Duncan, MA, CFRE
CAMH Foundation

While planning for success may not always guarantee success, continually flying by the seat of your pants will likely lead to failure. Keep your goals and objectives simple and reasonable. And every time you are faced with a new opportunity, ask yourself: "How does this fit into my plan?" Peter Hoppe
Rennick, Hoppe & Associates

Campaigns aren't a public service; they are movements. Festivals aren't entertainment; they are community builders. Donations aren't philanthropy; they promise tomorrow. Your equity lives in the mission of your program and your brand promise, and you need to ensure it is clearly defined. Mark Harrison
TrojanOne