Maintaining a good public image is essential to being able to raise funds. Understanding what information is available to the public can help you track and manage your organization's reputation. Kate Lazier, LL.B.
Miller Thomson LLP

While planning for success may not always guarantee success, continually flying by the seat of your pants will likely lead to failure. Keep your goals and objectives simple and reasonable. And every time you are faced with a new opportunity, ask yourself: "How does this fit into my plan?" Peter Hoppe
Rennick, Hoppe & Associates

We transitioned from cheque book philanthropy and same time next year giving to be strategic, demonstrate fit with business interests, and deliver value, but it’s a brave new world of corporate giving—again. Lesley Ring
Canadian Cancer Society