PLENARY SPEAKERS

Sinek, Simon

Start With Why - Monday November 28, 9:00 am - 10:00 am

Every person and organization on the planet knows what they do.  Some know how they do it, but very few know WHY they do what they do. 

By WHY, we mean why does you organization exist?

Why do you get out of bed every morning?

And why should anyone care? 

There is something all great leaders and great organizations have in common - they are able to inspire action. From Martin Luther King Jr. to Apple, leaders with the ability to inspire all think, act and communicate the same way, and it's the exact opposite from everyone else. They don't start with what they want done or how they want it done. They always start with a greater purpose, cause or belief that inspires others to follow. They start with Why.

Davies, Rebecca, CFRE

Love at First Gift: Winning the Loyal Affection of Your Donors - Tuesday November 29, 9:30 am - 10:00 am

Inspiring and engaging first-time donors to become enduring supporters of your organization can be a difficult task. Within two months of the cataclysmic earthquake that struck Haiti on January 12, 2010, MSF Canada had acquired 45,000 new donors; more than half gave online. Three months later, these new supporters were converting to monthly donors at a rate of 50% higher than the organization's annual conversion campaigns of its existing donor base. Learn how MSF Canada, through accountability and both a strategic and intuitive interplay of channel choice, stewarded these first-time emergency donors - a traditionally challenging segment with tenuous loyalty after the initial gift - into long-term and committed supporters of its general fund.

Elischer, Tony, FinstF (Cert)

Futurology 2011: Time to Reprogramme Your Brain! - Wednesday November 30, 9:00 am - 10:00 am

As one of the world’s leading fundraisers Elischer is well placed to share his thinking on trends, opportunities and predictions for the future . In this fast moving showcase of his latest thinking, he will share thoughts on what is shaping and what could shape the future of your fundraising success; what are donors doing and thinking? How is digital impacting on programmes? What strategy will work in the future? And many other creative and original thoughts to stimulate, challenge and feed your thinking.

No fundraiser can afford not to look outside at the wider world to see what might happen next and how to stay ahead of the market. Elischer makes this task easier with a sixty minute guide to the future you’ll never forget!