I remember in the 80's a 'householder drop' would blanket entire cities with unaddressed mail and the response rate was phenomenal. Today acquiring donors requires creative approaches, retaining them requires stellar stewardship, and upgrading them requires? At times it seems we're missing a step before diving into major gifts - we can't forget the mid-section in our donor pipeline. Susan Storey, CFRE
KCI (Ketchum Canada Inc.)

Developing a sponsorship deck with punch is the first step in the corporate partnership process. But no matter how good the offer is, be ready to sell and negotiate. Sealing the deal takes persistence, flexibility, and determination. Lee Rennick
Rennick, Hoppe & Associates

Many of today's donors want to be valued for more than the size of their checkbook. Harnessing their desire to contribute directly to your mission will create a foundation for a strong and lasting relationship. Nathalie Highland
Union of Concerned Scientists