With financial markets experiencing unsettling turbulence and talk of a recessionary period in the air, responding strategically and effectively to these conditions is front and centre for staff, donors, board members and volunteers.

“We at KCI certainly can't predict where the economy, stock market or even charitable giving levels are heading in the very short-term. But just as 'staying invested' for the long-term is universally understood as the right strategy for investors during uncertain times, 'staying active' in building relationships with donors is the right strategy for charities during these times as well," advises Marnie Spears, President and CEO of KCI. 

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