The need for charitable contributions is up and rising. But with 90 per cent of donations expected to come from just 10 per cent of donors, charities that aim to succeed must increasingly prove themselves to be mission-focused, accountable and true to their donors.

Purse strings might be tightened, but despite the economy Canadians continue to demonstrate their giving nature. With demand for services rising, however, charities are having to work in more inventive ways than ever to keep donations flowing. READ MORE